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May 12, 2007

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Joe Gargiulo

Hello Christian,
While the New York Times story presents an interesting perspective of terroir, it also perpetuates the subject’s confusion with a fallacious premise in paragraph four.

Today, many wine industry professionals, including some writers and winemakers, err by using terroir interchangeably with the unique soils of a vineyard or growing region. “We have (it has) great terroir,” they say in reference to vineyard soils.

McGee and Patterson have taken it a step further by stating that terroir is solely characterized by earthiness and minerality. They imply that fruity wines with no earthiness or minerality don’t have terroir. In reality, the specific combination and degree of fruit fragrances and/or flavors in a given wine, with or without earthiness or minerality, may in fact be the terroir that is expressed as a function of its vineyard sources.

It is of note that terroir is more often about what a vineyard doesn’t have as opposed to what it does have. Since most mountain-grown wines show a level of fruitiness that is well beyond those sourced from valley floors, their terroir is attributed to the absence of topsoil rather than soil content. Thus, one could argue that mountain-grown wines from any region of the world share a similar terroir, even if only in terms of fruit intensity.

Joe Gargiulo
JAG Public Relations
Cotati, California

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